advertising design agency :As a web designer, I have to go through a different scenario of web design every single time. Every client is different and their needs depend from person to person, industry to industry. What we get to learn is a lot and this industry is so lucrative that we never really get tired. But some times we really get engrossed on what the client wants rather than what the End user expects. Most web designers are happy to keep their clients and nod to each and every word of their client. Not many would suggest for a new thing when it comes to design and the feel of the website. The client is always right when it comes to the look and feel of the website while the designer is more concerned at getting it put across the way the client wants. Does anyone ask “Are the website VISITORS getting what they want?” . Its obvious that the client is spending a lot of money on his website, but lets accept the fact that the money he spends is to get more visitors to his website and keep them happy and keep them visiting the site. Is he succeeding on keeping his visitors once they come into the website or do they run away after the first visit or even before that? Here i try to do a run down on what exactly most visitors expect when it comes to a website, not just in terms of design but in terms of every other aspect, including trust .
Website design as a business itself has evolved over a period of time. A decade ago, people registered websites for a 100 Dollars, put up HTML pages which never changed even over years and never sold anything online. Today the term website itself creates no specific definition. Its impossible to define what most websites do. You could sell , Buy, Advertise, Market and a lot more on a website. With the definition of Websites set to a wast area now, People have uses for it and today we have at least a few billion websites online. The current stage depcits the growth of the internet, but with growth comes the challenge. Most websites designed today dont have any means of marketing. Most website (at least 95%) dont see more than 100 website visitors a Year. Defining your limitations and the limitations of your website is important. A powerful website is one which has and clearly defines its limits. Google for instance, is a search engine, Ebay was successful because it was an Auction website, they dont have facilities for email or dont provide search facility apart from their own site. Amazon is a shopping site. they dont divert from it. Many may argue that google is not just a search engine, its also an email provider and provides other services like analytics and more. But they also know that when you talk google, you talk Search.
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